Similar products, distinctive markets
While the jellies and gums segment as a whole remains buoyant, manufacturers can gain competitive advantage by careful targeting.
Gum products mainly serve the adult market, where the trend for low/no/reduced sugar continues to dominate – with growing opportunities for ‘natural’ claims and functional benefits. Jellies, primarily a treat for children, can deliver extra value through ‘fun’ formats, and addressing parental concerns around dental health and weight management.
However you add value to your jellies and gums – use Tate & Lyle know-how to improve the taste, texture, processing and shelf-life of your formulations.
- ‘How can I make my jellies and gums even more appealing to consumers?’
- ‘What’s the next big trend and how can we make the most of it?’
- ‘Are there opportunities we haven’t thought of?’
- ‘How can we cut costs without cutting down on quality?
Your priorities drive our products and services. Here are just some ways we’re giving our jellies and gums customers the Tate & Lyle advantage.