We understand what consumers want
Consumers are forever changing their tastes and habits. Nobody knows for sure what your customers will want to buy in five years’ time. But we’ll make sure you’re ahead of the curve in finding out.
Tate & Lyle’s global network of food and beverage industry experts is supported by our advanced research tools, unique market knowledge banks and trend archives.
We analyse a diverse range of food markets; factor in local preferences; and integrate it all into an optimal manufacturing solution for your business.
In this way, we ensure your product development anticipates demand before a trend becomes established – giving you that crucial first-to-market advantage.
To find out how our market insight can become your competitive edge, please get in touch.
Our rolling programme of consumer research gives us and our customers insights into consumers’ dietary habits, their perceptions of ingredients, and their nutritional expectations of food and drinks.
Through focus groups and quantitative research, we:
• Measure consumers’ views on particular ingredients
• Gather opinions on the latest trends
• Analyse dietary habits
• Understand consumer attitudes towards healthy food for
themselves and their families.
We also investigate how consumers respond to a new ingredient or a health claim, and what might attract them or put them off.
We use the latest data mining software to monitor trends and new product launches across global food and drink markets. We then use these insights to direct our internal research and development, to help market our ingredients and solutions, and to help our customers anticipate and respond to changing consumer preferences.
Although we live in an increasingly connected world, people’s tastes vary hugely from region to region. So our research covers all the different regions in which we operate, enabling us to offer a wide range of highly functional ingredients and tailor-made solutions for our customers in their home markets.
A source of innovation
Another advantage of our global reach is that it gives you access to the latest products from around the world in your food area, as well as our own prototypes. You can taste, evaluate and compare these on-site, and discuss potential innovations for your own products with us.